Just get on the plane and let us bring you into a week of pure digital analytics. We will shuttle you straight from the airport to the conference venue where your days will be filled with seminars and events that SUPERWEEK has become synonymous with.

WHY AI PROJECTS FALL SHORT AND HOW TO TURN THE T*AI*DE

Julien Coquet / Media Monks - Montélimar, France
Ahmed Tarek / Media Monks - London, UK

Most statistics in the industry indicate that a significant numbers of AI projects are not generating ROI. In this presentation, Media.Monks experts Julien Coquet and Ahmed Tarek will discuss common errors and pitfalls encountered in AI project: using ML model out of context to the business model, no clear activation strategy, data quality and consistancy issues, lack of infrastructure to deploy models, no MLOps or model monitoring after deployment, etc.). Julien and Ahmed will offer solutions to these pAIn points.

ARTIFICAL INTELLIGENCE: ROLES AND RISKS

Aurélie Pols / Aurelie Pols and Associates - Madrid, Spain

WHY IT'S REALLY DIFFICULT TO BUILD A WEB ANALYTICS PLATFORM?

Russell McAthy / Ringside Data - London, UK

Russell will go into details about the trials, tribulations, maths, complexities behind the scenes of building the tech.

ANGEL INVESTING IN ANALYTICS: 2 YEARS OF LESSONS LEARNED

June Dershewitz - San Francisco (CA), USA

Building upon her 25-year career in analytics, June has recently added “angel investing” to her list of professional experiences. In this talk, she will share stories and insights describing what she’s learned as an analytics investor, including how she got her start, what it’s like to trend-spot and evaluate new tech, a reflection on learnings from the past two years, and a look ahead at promising new advancements.

WHEN WHAT MAY APPEAR SUB-OPTIMAL MAY IN-FACT BE OPTIMAL / TYING THE ABSTRACTION OF KPIS MORE DEEPLY TO ACTUAL RESULTS

Michael Neveu / Media Monks - San Francisco (CA), USA

"When a measure becomes a target, it ceases to be a good measure" - Goodhart's law is all too real and will get you every time if you aren't careful!

More often than we expect, what appears at first glance to be less-than-optimal is actually the ideal approach to deliver the best results.

We will discuss a framework to avoid fixating on measurement over actual goals.

Along the way we will touch on real-world examples on how this lesson can be applied in valuable, but unexpected ways, ranging from perfectly-optimized churn models that do not work to ignoring specific negative values of audiences + how AI and machine learning can make this type of error more costly than ever.

DECATHLON: TAKING THE FIRST STEPS TO DIGITAL ANALYTICS MATURITY

Peter O'Neill / Decathlon - Amsterdam, Netherlands

Peter joined Decathlon as their first Digital Analytics leader in August 2023. His remit/challenge was quite simple, to increase the use of, and impact from, Digital Analytics. After his first three months, he created a plan, his to do list to improve the situation in the coming months and years. But talk is cheap, what matters is the actions actually taken. Peter will talk you through what he uncovered at Decathlon, what his plan is and how well that plan has survived 3 months in when faced with reality.

FIRESIDE PUB QUIZ WITH CONDUCTRICS

Ashley Teague, Ezequiel Boehler, Matt Gershoff / Conductrics - Austin (TX), USA

Ashley, Ezequiel and Matt will be your quiz masters for a fun filled night of quizzical conundrums, bragging rights, and prizes.

COOKIELESS TRACKING USING SERVER SIDE GOOGLE TAG MANAGER

Denis Golubovskyi / Stape.io - Kyiv, Ukraine

WHEN AI MET GA4: A LOVE STORY IN BIG QUERY DATA

Katrin Ribant / ASK-Y - New York (NY), USA

This session delves deep into the mechanics and methodologies of constructing AI-driven applications tailored for GA4.

Using Generative AI, we'll demonstrate how to deal with the intricacies of GA4 Big Query Events table to simplify complex analytics. Whether you are a data engineer interested in learning about how to build analytics applications using generative AI or an analyst interested in understanding how gen AI can help with the technical aspects of your craft, there will be something for you.

EVERYTHING YOU KNOW ABOUT YOUR CUSTOMERS WILL SOON BE WRONG

Steen Rasmussen / IIH Nordic - Copenhagen, Denmark

The marketing communities and departments across the world are right now scrambling on how we can use generative AI to optimize our processes to create a wider, better, faster and more efficient way of working, marketing and sales environment.

The shift is being hailed as the single biggest shift in technology in the last 100 years and it most likely is.

But we are all optimizing our current ways of working, thinking and planning under the assumption that generative AI isn't also impacting the customers way of living and acting.

And yet we already see the first signs that purchase processes and buying patterns are changing as well. My virtual assistant will not read your generative ai content or experience your hyper-targeted Facebook campaign, my consumer search on Bard will not take your personalized experience into account. We are optimizing for a future that will not exist.

So instead of trying to make AI help what we do today better, we need to take a step to the side and look at what we need to do tomorrow, because right now we are simply "building a faster horse".

IMPROVING ANALYTICS SUCCESS THROUGH COMMUNICATION

Anna Lewis / Polka Dot Data - East Hampshire, UK

Over the years it has become clear that communication is EVERYTHING! Even in the world of technical analytics, we cannot be successful unless we get this right.

This talk will summarise key issues and helpful strategies for using communication wisely to make sure you can achieve the best results in everything you do, whether it is your analytics projects, development work or outside of work.

From communication rules that some people take for granted but others haven't heard of, to handling communications with different people (be it another language, an AI system or different neurodiversities) there will be helpful tips for everyone!

BEYOND THE NUMBERS: THE FINE LINE BETWEEN ANALYSIS AND ILLUSION

Ibrahim Elawadi / Philips - Amsterdam, Netherlands

In a world awash with data, numbers wield the power to enlighten or deceive. In this session, Ibrahim will explore the interplay between human bias and statistical storytelling.

This talk will arm you with critical insights into how cognitive biases shape our interpretation of data, why statistical literacy is more crucial than ever, and the ethical responsibilities that come with the power to analyze and present data.

THE FUTURE OF TRACKING - BUSINESS IN A COOKIELESS WORLD

Timo Aden / Hamburg, Germany

The tracking landscape has changed a lot over the last years and will be facing new challenges with the deprecation of third party cookies also in Google Chrome. This presentation will set the scene from a legal and business perspective. Solutions will be shown how to react and act and what impact this will have on tracking.

PRIVACY ENGINEERING IN ANALYTICS AND AB TESTING

Matt Gershoff / Conductrics - Austin (TX), USA

Often in analytics and data science we have the 'big table' mental picture of data where we are continuously trying to append and link new bits of data back to each customer. The issue is that using approaches that follow this model often don't really follow a privacy by default design - rather this is more of an identify by default approach.

It turns out, however, that for many of the statistics needed in analytics and AB Testing there is no need in many cases to link all of this information back to a central visitor or customer id, or even store it at an atomic level. I call this the Task level, rather than individual level, of data collection.

In this talk we will discuss the basics of privacy engineering, the ways to collect and store data using privacy engineering principles and how to still be able to run standard statistical tests when the data is stored at the task, rather than individual level.

The hope is that once armed with new options, attendees will be able to consider the trade-offs and make informed decisions on when each approach is most appropriate.

LOOKER STUDIO LEARNINGS & ADVANCED TACTICS FOR A NON-NEGOTIABLE EXACTING RESULT

Mehdi Oudjida / WISSI Analytics - Lyon, France

How taking advantages of the self-service data viz software of Google for demanding requirements, as part of various processes and premium digital analytics devices.

Thanks to his intensive experiences on Looker Studio since its launching, Mehdi will share learnings and tactics about Looker Studio and its advanced features, and how the latest significant additions can help for professional data management and usages.

AI - OLD NEWS

Miroslav Varga / Escape - Osijek, Croatia

AI is here to stay and help us in our everyday work. Seeking ideas, initialising creative solutions or just storytelling for summarizing huge documents - AI can do this if properly set up / asked / prompted. But sometimes people are afraid of AI because they don't know or don't understand how this stuff works.

Miroslav will show some of the best, the worst and the ugliest in AI.

[TV] GRAND OPENING WITH FOSCA FIMIANI, RICK DRONKERS AND JOMAR REYES

youtube.com/@supervveek/streams

UNLOCK GOOGLE MARKETING PLATFORM'S POWER: UNVEILING VALUE-BASED BIDDING SECRETS FOR MAXIMUM EFFICIENCY GAIN

Zorin Radovancevic / Escape - Osijek, Croatia
Doug Hall / London, UK

Join us for an exclusive deep dive into Value-Based Bidding (VBB) and gain unparalleled insights to catapult your advertising campaigns to new heights. This isn't your average session; we're not just exploring the basics. We're delving into the core strategies and architectural secrets that nobody tells you.

Here's a glimpse of what's in store:

• What is Value-Based Bidding, really?
• How does this game-changing technique work?
• Unveiling the data sources that fuel VBB's magic.

But that's just the tip of the iceberg. VBB isn't a guaranteed success, and we're here to guide you through leveraging its amazing opportunities for efficiency gain. Discover how to maximize budget efficiencies, unravel the crucial details about the data you feed into it, and explore the architectural secrets that set the stage for success. Can you integrate VBB seamlessly into a test and learn framework? What are the proven ways to showcase and measure incremental results?

[TV] DECIDING WHAT TO BUILD NEXT

Kuba Bomba / Piwik PRO - Wroclaw, Poland

HOW ANALYSTS CAN ACT LESS AS TECH MASTERS AND MORE AS BUSINESS PARTNERS?

Yehuda Raizner / Linchpin - Tel Aviv, Israel

2023 was full of GA4 monkey stuff. As a matter of fact, most of analyst's life is full of coding and tech.

Through real stories Yehuda will show how he took the 5% analysis & optimization time in his analytics department, and made it to 60% - as he believes that a valuable analyst should think about how to do less blue collar tasks, and start acting more as a business partner.

In this session Yehuda will teach you a few lessons on how to make a change in your daily job.

[TV] BRANDS & CUSTOMER LIFETIME VALUE

Juliana Jackson / Media Monks - Bucharest, Romania
Valentin Radu / Omniconvert -Bucharest, Romania

SUNSET, SCHREMS, AND LOADS OF WORK FOR AGENCIES: TWISTS AND TURNS ON THE DIGITAL ANALYTICS MARKET

Piotr Korzeniowski / Piwik PRO - Wroclaw, Poland

Those factors combined resulted in a slate of new opportunities and challenges for digital analytics vendors. What strategies did they apply? Is there a winner? And how will all of this shape their offerings in 2024?

[TV] SYNTHETIC DATA: EMULATING THE REAL WORLD

Glenn Vanderlinden / Human37 - Brussels, Belgium

[TV] DATA, MARTECH & THE BRAND STRATEGY

Thomas Tauchner / Jentis - Vienna, Austria
Denis Golubovskyi / Stape.io - Kyiv, Ukraine
Astrid Illum / DFDS A/S - Copenhagen, Denmark

[TV] BRAND STRATEGY & ANALYTICS

Doug Hall / London, UK
Peter O'Neill / Decathlon - Amsterdam, Netherlands
Steen Rasmussen / IIH Nordic - Copenhagen, Denmark

WHY THE HELL IS NO ONE PREPARING FOR THE END OF THIRD-PARTY COOKIES?

Thomas Tauchner / Jentis - Vienna, Austria

In 2024, third-party cookies will become a thing of the past. Surprisingly, this significant shift in the digital landscape is being met with widespread indifference. Thomas has spent the last 12 months observing a lack of preparation and response from various sectors – media, partners, customers, and even some experts.

In this talk, Thomas will share his observations and experiences. He'll discuss the reasons behind this collective inaction and the potential consequences. The focus will be on practical experiences and possible solutions: strategies that have been effective and those that haven't in preparing for this change. Thomas will give insights into this crucial yet understated issue and discuss realistic approaches for adapting to the post-cookie era.

[TV] LET'S TALK ABOUT SILOS INSIDE BUSINESS / AGENCIES

Juliana Jackson / Media Monks - Bucharest, Romania
Jenn Kunz / 33Sticks - Kennesaw (GA), USA

APPROACHES TO MODELLING YOUR BEHAVIOURAL DATA

Jordan Peck / Snowplow - Leeds, UK

With GA4 putting web and behavioural data in a data warehouse into the hands of more analysts than ever before, you may be wondering how to get the best from your data in BigQuery (or any data warehouse), keep costs manageable, and how to give your users the best performance possible. This talk will cover different approaches to data modelling, the trade-offs associated with each approach, and how the dashboard/BI tool you’re using (whether it be Looker or Looker Studio, Tableau, Power BI etc) impacts your data modelling.

[TV] THE ART OF CONVERSION

Matt Gershoff / Conductrics - Austin (TX), USA
Kelly Wortham / Test & Learn Community - Springfield (MO), USA
Ton Wesseling / Online Dialogue, The Randstad, Netherlands

TLC LIVE: ENGINEERING THE FUTURE — TACKLING DATA CHALLENGES IN A CHANGING LANDSCAPE

MODERATOR: Kelly Wortham / Test & Learn Community - Springfield (MO), USA

+ JENN KUNZ / 33Sticks - Kennesaw (GA), USA
+ KATRIN RIBANT / Ask-Y - New York (NY), USA
+ RICK DRONKERS / Data to Value - Randstad, Netherlands
+ JULIUS FEDOROVICIUS / Analytics Mania - Vilnius, Lithuania

Whether moving from Universal Analytics to GA4, dealing with Adobe's Customer Journey Analytics (CJA), or maybe you find yourself adding on Snowflake... New data collection methods require creating schemas and mapping out data streams, and identity management/merging, and require some level of data-engineering know-how. Regardless of the toolset, the industry is moving more towards data science/engineering and everyone is scrambling to pivot (client and consultants alike). So our panel will discuss the challenges technology has introduced and discuss the ways to address them from training to consulting to exciting new AI tools on the horizon.

[TV] COMMUNITIES FIRST PART: BUILD AND NOURISH THEM

Elena Nesi / Media Monks - Rome, Italy
Peter O'Neill / Decathlon - Amsterdam, Netherlands

[TV] REASONABLY OK WEEK

Josh Silverbauer / From The Future - Philadelphia (PA), USA
Jason Packer / Quantable Analytics - Columbus (OH), USA

GPS SOLUTIONS FOR GOOGLE ANALYTICS 4 THAT WILL MAKE YOUR LIFE EASIER

Karolina Wrzask / Google - Lodz, Poland

Google Professional Services is a team of technical consultants and engineers, many of whom have been heavily involved in GA4 migration projects over the last years.

Faced with clients’ common challenges the team has come up with several solutions to address key pain-points.

Karolina will present three of them that will specifically help with GA4 data upload, cleaning, and reporting.

A SWEET FINISH: DATA INGESTION PIPELINES WITHOUT THE HEADACHES

Dumky de Wilde / Xebia (GoDataDriven) - Amsterdam, Netherlands

We all know that data, like wine and cheese, becomes more valuable when combined. And, just like wine and cheese, they can lead to serious headaches. Whether you are emailing Excel files around, capturing data from thousands of IoT-devices, or just joining your Google Analytics and sales data, you can benefit from following a structured process to minimize your headaches. After debugging yet another failed pipeline I have distilled my experience of building data ingestion pipelines in 8 simple (though not necessarily easy) steps from setting up triggers to archiving and retention.

Doug Tales: Fired Side Chat

Doug Hall - London, UK

[TV] THURSDAY BRIEFING WITH FOSCA FIMIANI, RICK DRONKERS AND JOMAR REYES

youtube.com/@supervveek/streams

NO REGRETS: RETHINKING RISK AND REWARD

Astrid Illum / DFDS A/S - Copenhagen, Denmark

Ever wonder if the way we make decisions – from your daily coffee choice to high-stake business strategies – is governed by rules and assumptions we seldom question? This talk isn’t just about questioning these hidden forces, but about giving them a left hook! We will wrestle with these underlying rules and assumptions at play across different domains of decision-making – bridging concepts like Wardley-mapping and insights from the Frankfurt School to uncover how risk, cost and regret shape our actions and outcomes. Understanding these principles will allow you to use and navigate our rapidly changing world and tech space – to reach a new level of problem-solving and imaginative thinking. So, are you ready to peek behind the curtain of your own decisions?

[TV] MEASURING BRAND EQUITY

Piotr Korzeniowski / Piwik PRO - Wroclaw, Poland
Juliana Jackson / Bucharest, Romania

LIVE SPWK TV PANEL: VENDORS

MODERATOR: Doug Hall - London, UK

+ JORDAN PECK / Snowplow - Leeds, UK
+ RUSSELL MCATHY / Ringside Data - London, UK
+ PIOTR KORZENIOWSKI / Piwik Pro - Wroclaw, Poland
+ THOMAS TAUCHNER / Jentis - Vienna, Austria

SHOW ME THE MONEY: GA4 AND BIGQUERY REAL TIME REPORTS IN THE REAL WORLD

Matteo Zambon, Roberto Guiotto / Tag Manager Italia - Vicenza, Italy

The usage of GA4 and BigQuery real-time reports features can be quite challenging, especially in high-traffic volume websites and other demanding environments. For example, assuming that you find a viable solution for a specific project, it is crucial to determine in advance the projected BigQuery expenses, in order to avoid unpleasant surprises. Architecture, data management, limits and quotas on API Requests are also part of this complex equation. Matteo and Roberto will share some real-world solutions for GA4 and BigQuery real-time needs tested with several clients in different industries.

[TV] DON'T BUILD YOUR OWN ANALYTICS

Russell McAthy / Ringside Data - London, UK
Jordan Peck / Snowplow - Leeds, UK

[TV] THE AGENCY / VENDOR / BRAND DYNAMIC

Thomas Tauchner / Jentis - Vienna, Austria
Byrge Leeuwangh / Miele X - Zwolle, Netherlands
Robert Johnson / IIH Nordic - Copenhagen, Denmark

MAKING DATA AVAILABLE AND USEFUL AT SCALE

Daniel Waisberg / Google - Zurich, Switzerland

In this presentation, Daniel will discuss ways to use Search data effectively and at scale. He’ll give an introduction on the data available today, and go on to talk about Search Console bulk data exports; from product decisions to best practices when exporting, analyzing and visualizing the data. Daniel will also talk about challenges (and tips) related to using data effectively.

[TV] PRIVACY REGULATIONS: DO WE REALLY NEED LOTS OF DATA?

Matt Gershoff / Conductrics - Austin (TX), USA

LEVERAGING GCP TOOLS TO ADVANCE YOUR MARKETING DATA PLATFORM

Yuliia Tkachova / Masthead Data - Toronto, Canada

The ability to build a robust, data-driven marketing platform has transitioned from a luxury to a necessity for maintaining competitiveness. A crucial aspect of this evolution is identifying the most effective tools that not only get the job done but also keep costs manageable.

In this discussion, I will talk about the 'plug-and-play' solutions available on the Google Cloud Platform (GCP) to enhance your marketing data platform. We will delve into some GCP tools that can be leveraged to enhance your marketing data platform, ensuring you can exploit these resources without breaking the bank.

[TV] SILVER CREATOR AWARD: ANALYTICS MANIA AND LOOKER STUDIO MASTERCLASS

Julius Fedorovicius / Analytics Mania - Vilnius, Lithuania
Siavash Kanani / Siavak Analytics - Budapest, Hungary

MICROFUNNELS, QUALITY SCORES, IFRAMES, "INSTALL THIS IN ALL PAGES" AND OTHER THINGS THAT GET ME IN A BAD MOOD

Alejandro Zielinsky / TRKKN - Berlin, Germany

We need to raise our standards, change our data measurement/collection mindsets and start challenging and asking more questions to people and vendors that defend and justify practices that are questionable:

• The "collect everything" attitude
• The micro-management of our users
• The collection of personal identifiers that we naively send to multiple external platforms, usually more to their benefit than ours.
• The fact that we deliver some degree of control over our digital assets to 3rd parties by injecting their scripts on our platforms.

All of these things still happening in this day and age is mindboggling.

We will navigate through my daily frustrations and some of the practices that we typically encounter as the “digital analytics implementation people”, how some vendors and stakeholders try to justify them, possible solutions and counterpoints.

[TV] DEVELOPING PRODUCT TOOLS FOR BRANDS

Matt Gershoff / Conductrics - Austin (TX), USA
Denis Golubovskiy / Stape.io - Kyiv, Ukraine
Marta Saratowicz / IIH Nordic - Copenhagen, Denmark

[TV] QUESTION YOUR STRATEGY

Jill Quick / The Coloring In Department - London, UK

[TV] COMMUNITIES SECOND PART: HOW WE CAN BUILD AND NOURISH THEM

June Dershewitz / San Francisco (CA), USA
Kelly Wortham / Test & Learn Community - Springfield (MO), USA

[TV] PERSONAL BRANDING IN THE DIGITAL AGE

Julius Fedorovicius / Analytics Mania - Vilnius. Lithuania
Roberto Guiotto / Tag Manager Italia - Padua, Italy
Robert Petkovic / Analytics & Co. - Rijeka, Croatia

THE 10TH GOLDEN PUNCHCARD PRIZE

Demonstrate any Digital Analytics solutions or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience. Send your nomination to 2024@superweek.hu!

[TV] FRIDAY BRIEFING WITH FOSCA FIMIANI, RICK DRONKERS AND JOMAR REYES

youtube.com/@supervveek/streams

THE ART OF DEBUGGING: NAVIGATING COMPLEX/NON-USUAL ANALYTICAL IMPLEMENTATIONS

David Vallejo / Analytics Debugger - San Sebastián, Spain

Join David on an exciting journey into debugging complex analytical systems. With technology getting more advanced, debugging has become a key skill. This talk will teach you important methods to handle issues in areas like Single Page Applications, iframes, server-side tracking, web views. Perfect for anyone wanting to get better at solving tough tech problems.

[TV] NEW GENERATIONS: IN BETWEEN STRUGGLES AND NEW OPPORTUNITIES

Alexandre N. Koletsis / Jentis - Vienna, Austria
Galya Titova / Deliverance - Sofia, Bulgaria

ATTRIBUTION AFTER 2024

Jente De Ridder / Stitchd - Antwerp, Belgium

With the end of third-party cookies rapidly approaching, it's time to look ahead. How will we handle attribution reporting in the future? What possibilities do we, as marketing analysts, actually have? Jente delves into the various approaches you can adopt, from Marketing Mix Modeling to Data Clean Rooms and conversion modeling.

ALL IN WITH ANALYTICS: POKER STRATEGY FOR DATA-DRIVEN MARKETING

Rick Dronkers / Data to Value - Randstad, Netherlands

In this presentation, we’ll explore the parallels between the worlds of poker and data-driven marketing. Both realms require a strategic approach to decision-making in environments filled with uncertainty and imperfect information. Focus on embracing imperfection and leveraging available data to make informed choices, much like a seasoned poker player analyzes their hand and the table dynamics.

[TV] COMMUNICATION: WHY IS IT SO IMPORTANT?

Anna Lewis / Polka Dot Data - East Hampshire. UK

HOW PRODUCTIZATION IS REVOLUTIONIZING THE TRADITIONAL AGENCY MODEL

Marta Saratowitz, Robert Johnson / IIH Nordic - Copenhagen, Denmark

Traditional agencies that sell time and material projects suffer from a lack of predictable, sustainable income as a result of market forces. The curse of the project-based sale affecting both clients and agencies, impacts the ability to hire, manage and grow talent as well as the ability to maintain stable working conditions.

Based on the story of IIH Nordic, learn how the concept of productization redefined the traditional agency model and paved the way for a future where analytics professionals can thrive in a cookieless, privacy-focused future to the benefit of everyone involved.

Be inspired, get provoked, kickstart your thinking, and envision the possibilities that lie ahead in this era of data agency metamorphosis. We will take you on a journey from product discovery to professionalization of its development and distribution.

[TV] PROSPETTIVE DIFFERENTI

Matteo Zambon / Tag Manager Italia - Vicenza, Italy
Roberto Guiotto / Tag Manager Italia - Padua, Italy
Luca D'Aguanno / Webranking - Mantoua, Italy

HOW TO SUPERCHARGE GOOGLE SHEETS AND MAKE YOUR MANAGERS DELIGHTED

Vlad Flaks / OWOX - Toronto, Canada

No matter how fancy your modern data stack is, managers still use Spreadsheets!

Google Sheets and Excel remain the most common tools for decision-makers, with their ability to play with data, adjust it, and edit visualizations.

In this talk, Vlad will share little-known, free scripts and add-ons to make Google Sheets seamlessly connected to various data sources and make the sheets truly interactive:

• Make Google BigQuery usage costs predictable and visualized
• How to set up rich notifications to Google Chat for sales and marketing teams based on Google BigQuery Data
• Advantages of using slow-changing dimensions in your funnel report that make trends visible and measurable
• Top Google Sheets tweaks and life hacks for data formatting and visualization

STEERING ANALYTICS TEAMS: A DATA-DRIVEN EXPLORATION OF TALENT RETENTION

Fosca Fimiani / Merkle Italia - Bologna, Italy
Elena Nesi / Media Monks - Rome, Italy

Leading an analytics team is a complex challenge, especially when it comes to acquiring and retaining the ideal digital analyst. Addressing this issue led Elena Nesi and Fosca on a research quest focused on talent retention strategies in the analytics realm - gathering valuable insights from colleagues, conducting team retrospectives and feedback surveys, and analyzing broader trends related to employee retention and departures. The goal? Understanding why individuals leave their roles and how teams can better retain valuable talent.

DOUG WRAPS UP

Doug Hall - London, UK