OPENING WORDS: YEHOSHUA COREN, MARIIA BOCHEVA

Mariia Bocheva (Google - Dublin, Ireland)

Yehoshua Coren (Analytics Ninja - Jerusalem, Israel)

Let's start the next 24 hours with Yehoshua's singing. How many times have you attended SPWK?

OPENING WORDS: ZOLI IS JOINING LIVE FROM THE MOUNTAINTOP SUPERHÜTTE

Zoltan Banoczy (SPWK - Budapest, Hungary)

Yehoshua Coren (Analytics Ninja - Jerusalem, Israel)

Mariia Bocheva (Google - Dublin, Ireland)

Zoli is joining with the latest news of the Grandhotel Galya renovation. Mariia talks about her new role at Google.

COPENHAGEN: PARTY WITH SUNE AND THE IIH TEAM

Sune Urth (Copenhagen Distillery - Copenhagen, Denmark)

Steen Rasmussen (IIH Nordic - Copenhagen, Denmark)

Social drinking with Steen and Sune from Copenhagen Distillery. Sune introduces the distillery while tasting, smelling and talking about whiskey.

OSIJEK, CROATIA: THE STORY OF AN ANALYTICS GRANDFATHER

Miroslav Varga (Escape - Osijek, Croatia)

Miroslav carves the data out of a piece of wood. Do you want to see how his marketing manager fights with the competiton?

COPENHAGEN: NERDS WITH DRINKS ON A COUCH

Casper Radil (DanskeSpil - Copenhagen, Denmark)

Brian Egerup (IIH Nordic - Copenhagen, Denmark)

Steen Rasmussen (IIH Nordic - Copenhagen, Denmark)

Steen talks with Brian and Casper while Sune prepares some coctails. Topics are: big trends, customer journeys, BI data collection of online and offline platforms.

WALK IN THE GIANT STATUES PARK

Peter Meyer (Nordea - Copenhagen, Denmark)

Peter went to the Giant Statues Park with his family on a sunny day in January. Statues, nature, wood, some snow, and walk on the shore. Fascinating night drive back home.

COPENHAGEN: NERDS WITH DRINKS ON A COUCH

Astrid Illum (DFDS A/S - Copenhagen, Denmark)

Steen Rasmussen (IIH Nordic - Copenhagen, Denmark)

Steen's next guest is Astrid - Sune makes Gimlet, Astrid talks about the changes in 2020 - both in her personal and working life and the importance of CDP.

AVINASH KAUSHIK - OBSESSING ABOUT THE BUSINESS / SEE-THINK-DO-CARE II.

Avinash Kaushik (Google - San Francisco, USA)

Avinash's message to the CEOs from 2016 - the SEE-THINK-DO-CARE framework; content first, then marketing, then measurement. The only order that works.

BACK TO COPENHAGEN: STEEN AND JOMAR ON THE COUCH

Jomar Reyes (IIH Nordic - Copenhagen, Denmark)

Steen Rasmussen (IIH Nordic - Copenhagen, Denmark)

The cherry on top: Jomar is the next guest of Steen, they are talking about communities. Sune makes Punch - a real communal coctail. The importance of the personal communication and how can we move the physical community into online in the Covid time?

SWITZERLAND: MACIEK STANASIUK TAKES OVER

Mariia Bocheva (Google - Dublin, Ireland)

Yehoshua Coren (Analytics Ninja - Jerusalem, Israel)

Maciek Stanasiuk (Defused Data - Zurich, Switzerland)

Yehoshua sings over the anchorment for the next 3 hours to Maciek.

FINLAND: SIMO AHAVA IS CHECKING IN WITH MACIEK

Simo Ahava (8_bit_sheep - Helsinki, Finland)

Maciek Stanasiuk (Defused Data- Zurich, Switzerland)

Maciek's welcomes his hero who tells you why he has only been playing ukulele lately.

SIMO AHAVA: SERVER-SIDE TAGGING

Simo Ahava (8_bit_sheep - Helsinki, Finland)

The whys and why nots and dos and don'ts of the server-side tagging. After this presentation you'll have an idea whether or not it fits for you.

SWISS ALPS: WHEELCHAIR SKIING WITH MACIEK

Maciek Stanasiuk (Defused Data- Zurich, Switzerland)

Before Maciek's presentation let's go for skiing in the Swiss Alps: a sunny-snowy January weekend in the Regensdorf ski resort.

MACIEK: A SHORT STORY ABOUT CDPs

Maciek Stanasiuk (Defused Data- Zurich, Switzerland)

Why would anyone need a Customer Data Platform at home? Maciek will tell you.

THE PROPER SPAGHETTI CARBONARA

Matteo Zambon, Roberto Guiotto (In Risalto - Vicenza, Italy)

Strong answer to Julien Coquet's pineapple pizza slide from 2020. Keywords: guanciale and pecorino romano. Beware of the gourmet police!

ACTORS AND ACTIONS: GETTING STARTED WITH EVENT DRIVEN ANALYTICS

Hussain Mehmood (Marketlytics - Karachi, Pakistan)

In this talk of Hussain from 2020 we will look at the core components of an event, the anatomy of a good event, how to go about building your own events, and how to avoid common pittfals and share some previously out of reach use cases. Hussain will try to prepare for you a future full of raw data and analysis that impacts your business beyond marketing.

FIVE YEARS AGO: #SPWK 2016 PHOTOS

Photos of SPWK 2016 - with the original sounds of the Grandhotel Galya (such as elevators, doors etc.)

FRED PIKE INTRODUCES

Fred Pike (Northwoods Digital - Milwaukee, USA)

Fred was a ski instructor for years. But why is he a "frontrowsitter" at conferences? He also shares with us the beginning of a beautiful SPWK friendship back in 2018.

FRED PIKE MEETS ERIK DRIESSEN

Erik Driessen (Tilburg, Netherlands)

Fred Pike (Northwoods Digital - Milwaukee, USA)

Fred asks Erik how has his Golden Punchcard presentation developed in the last 3 years. Natural Language Processing of Avicii's albums in T-shirts.

FRED PIKE'S BANANA BREAD

Fred Pike (Northwoods Digital - Milwaukee, USA)

Sour cherries, chocolate drops and 5(!) bananas: Fred has improved his banana bread in the last year making it once a week.

FRED'S GUESTS: ANNA LEWIS AND AHMAD KANANI

Ahmad Kanani (Siavak - Budapest, Hungary)

Anna Lewis (Polka Dot Data - Southampton, UK)

Fred Pike (Northwoods Digital - Milwaukee, USA)

Fred hosts Anna and Ahmad to discuss over a whiskey from Matt what's new and exciting in England and Hungary.

FRED'S GUESTS: JULIUS FEDOROVICIUS AND JOHN MCGOWAN

John McGowan (Attribution Digital - Sydney, Australia)

Julius Fedorovicius (Analytics Mania - Vilnius, Lithuania)

Fred Pike (Northwoods Digital - Milwaukee, USA)

3 gents, lots of laughter, sightseeing in Vilnius (Lithuania) with the Analytics Maniacs Band. But where in the world is Fred's keychain??

GA4 AND UA EVENTS: NEVER THE TWAIN SHALL MEET?

Fred Pike (Northwoods Digital - Milwaukee, USA)

Fred's talk about GA4 - let's look at how we can repurpose some of the UA events and what we should do with them in GA4.

A WALK BY THE SEA

Peter Meyer (Nordea - Copenhagen, Denmark)

Relaxing walk on the winter beach with Peter and family near Copenhagen.

JIM STERNE: ANALYTICS POETRY

Jim Sterne (Marketing Analytics Summit - Santa Barbara, USA)

Jim recites his own poems from Devil's Data Dictionary over a glass of whiskey. From Matt, of course.

FIVE YEARS AGO IN JAMAICA: 2016 PHOTOS

Back to 2016: Memories of SPWK Jamaica - Half Moon Resort, Montego Bay

FRED CONNECTS TO CHARLES AND JEFF

Fred Pike (Northwoods Digital - Milwaukee, USA)

Charles Farina (Adswerve - Seattle, USA)

Jeff Sauer (Jeffalytics - Ft. Myers, Florida, USA)

Fred's two GA heros: Jeff and Charles are checking in and share some old memories.

JEFF SAUER AND CHARLES FARINA

Charles Farina (Adswerve - Seattle, USA)

Jeff Sauer (Jeffalytics - Ft. Myers, Florida, USA)

After a quick background of Charles' GA story they talk about ads, privacy, GA4 and much more.

HOW TO MAKE HIGH QUALITY VIDEOS WHILE WORKING OUT OF A SPARE BEDROOM

Jeff Sauer (Jeffalytics - Ft. Myers, Florida, USA)

Low cost ideas to hide your doublechin from videos.

MATT TAKES OVER FROM FRED

Fred Pike (Northwoods Digital - Milwaukee, USA)

Matt Gershoff (Conductrics - Austin, Texas, USA)

Exactly as in the title.

WHISKEY CHAT WITH 'MILAM AND GREENE'

Matt Gershoff (Conductrics - Austin, Texas, USA)

Heather Greene (Milam and Green - Austin, Texas, USA)

Making whiskey with Heather Greene: how many types of whiskeys are there over the world? What are the 3 ingredients and how do you destill them? A lot is discussed here, like the meaning of "single" in Scotland and the US? What is the perfect mixture: rye, wheat or corn?

MATT CONNECTS TO JIM GORDON

Matt Gershoff (Conductrics - Austin, Texas, USA)

Jim Gordon (SearchDiscovery - Atlanta, USA)

Jim and Matt share memories from the mountaintop then Jim prepares for grilling with Delirium Tremens and Kwak.

JIM GORDON INSERTS THE GRILL

Jim Gordon (SearchDiscovery - Atlanta, USA)

Grilling in 3 places - Medium rare steak with smoked Hungarian paprika, the perfect fries and asparagus with a breath of analytics. Temperature is the keyword.

MONTREAL SNOW REPORT WITH RAPHAEL CALGARO

Raphael Calgaro (Intelligence Guarana - Québec, Canada)

Raf's 'rage' walk in the pouring snow while sharing - among others - Stéphane Hamel's advice which will make analytics easier.

BACK TO MATT GERSHOFF

Matt Gershoff (Conductrics - Austin, Texas, USA)

Raphael Calgaro (Intelligence Guarana - Québec, Canada)

Matt is waving goodbye after his long anchor hours.

MATT GERSHOFF 2020: MULTI ARMED BANDITS - GOING BEYOND AB TESTING

Matt Gershoff (Conductrics - Austin, Texas, USA)

Review of the basics of Multi Armed Bandits and contrast it with AB testing.

HEIDI'S CANVAS: PAINTING OF THE VIEW FROM GALYATETO

Heidi Papczun-Farina (Seattle, USA)

Bonfire at the Grandhotel Galya - watercolor painting with Heidi

EXPERIENCING COLD EXPOSURE

Peter Jakus (Exponea - Nice, France)

Juraj Frank (Exponea - Bratislava, Slovakia)

Peter Irikovsky (Exponea - Bratislava, Slovakia)

Michal Pastier (Exponea - Bratislava, Slovakia)

Let's enjoy discomfort: it gives you superpower! Start your day with diving in the 4-degree sea or lake early in the morning. Exponea team's manual.

MICHAEL HELBLING 2020: A DISCUSSION ON THE LAST MILE OF ANALYTICS

Michael Helbling (AJL Analytics - Atlanta, USA)

Successful transmission and uptake of the results of analysis is crucial not just for leveraging data effectively but the long term success of the analyst and the programs they cherish. Let's dig into this a bit and see if we can identify some opportunities..

CHRISTOPHER BRIDGES: EI - DO NO HARM

Christopher Bridges (Analytics Ninja - Scottsdale, USA)

What to do if you have meeting with a client in 2 hours and you know your EI is low? Learn Christopher's practice scenario.

KRIS MEETS MATT PHELAN

Matt Phelan (Happiness Index - Zug, Switzerland)

Kristoffer Ewald (Zug, Switzerland)

How do employees' hapiness correlates to the business performing?

KRIS MEETS ARISTO TOGLIATTI

Kristoffer Ewald (Zug, Switzerland)

Aristo Togliatti (Loop - Stockholm, Sweden)

Data is a mine to find things you haven't thought of, says Aristo.

JULIEN COQUET: YOU WILL NEVER BE A DATA SCIENTIST, MY SON

Julien Coquet (MightyHive - Montélimar, France)

Data science, machine learning and AI require a specific background in mathematics that very few people in the industry possess. Julien looks back at a 20-year career in digital analytics and discuss why data science isn't for anyone and how to prepare for such a line of work.

KRIS MEETS CHRISTIAN MANEA

Kristoffer Ewald (Zug, Switzerland)

Christian Manea (Aggero - Bucharest, Romania)

Advertising in the e-sport gamer and space: emotional or data driven?

CHECKING IN TO JENTE AND STEFAN'S BAR

Jente de Ridder (Stitchd - Hasselt, Belgium)

Stefan Maris (Stitchd - Hasselt, Belgium)

Kristoffer Ewald (Zug, Switzerland)

On the 17th hour of the live marathon: preparing for beer tasting. Tie the data for persons or to other data sources.

BELGIAN BEER TASTING WITH JENTE AND STEFAN

Jente de Ridder (Stitchd - Hasselt, Belgium)

Stefan Maris (Stitchd - Hasselt, Belgium)

Noon time is beer time in Belgium. Westvleteren, Duvel, Jessenhofke and Old Geuze on the table.

MARK EDMONDSON: GA4 API FTW

Mark Edmondson (IIH - Copenhagen, Denmark)

Video from Mark Edmonson on the Google Analytics 4 API, including a demo of how it is used within R via googleAnalyticsR's ga_data() function, recorded for Superweek TV

DECLAN OWENS IS CHECKING IN WITH A QUIZ

Declan Owens (AT Internet - Mérignac, France)

Kristoffer Ewald (Zug, Switzerland)

Declan's quiz about what's a user? What's the best way to structure the data? Why would we have to be 'user centric'? and more.

KRIS CONNECTS TO YEHUDA

Yehuda Raizner (ThinkUser - Tel Aviv, Israel)

Kristoffer Ewald (Zug, Switzerland)

Latest news from a Tel Aviv suburb with Yehuda. Connect to people, not only track them.

YEHUDA RAIZNER'S LIBRARY

Yehuda Raizner (ThinkUser - Tel Aviv, Israel)

Yehuda's bookshelf: recommendation of analytics and non-analytics literature. From Seth Godin's Watcha Gonna Do with That Duck? and Robert Mauer's One small step can change your life to Humans of New York and The Little Prince.

AURÉLIE POLS AND YEHOSHUA COREN

Aurélie Pols (MParticle - Madrid, Spain)

Yehoshua Coren (Analytics Ninja - Israel, Jerusalem)

What's going on with privacy? Is there any change after GDPR? Waht is happening now in legislation and enforcement?

YEHOSHUA MEETS PETER O'NEILL

Yehoshua Coren (Analytics Ninja - Israel, Jerusalem)

Peter O'Neill (Ayima - London, UK)

A big enough year for Peter O'Neill: a baby born in April, carreer changes and moving to another country. Peter is struggling with English but facing a new challenge: learning Dutch.

YEHOSHUA, ZOLI, ZORIN AND JULIEN

Yehoshua Coren (Analytics Ninja - Israel, Jerusalem)

Zoltan Banoczy (SPWK - Budapest, Hungary)

Zorin Radovancevic (Escape - Osijek, Croatia)

Julien Coquet (MightyHive - Montélimar, France)

Zoli shows us the sleeping place of the SPWK table. Zorin and his printed friend. Driving memories of SPWK: Yehoshua and Julien on the same SPWK van, Zorin driving in the foggy serpentine.

DOUG, YEHOSHUA AND TIM

Doug Hall (MightyHive - Rickmansworth, UK)

Yehoshua Coren (Analytics Ninja - Israel, Jerusalem)

Tim Wilson (Search Discovery - Columbus, USA)

Yehoshua asks Tim and Doug what would have been their topic if they have had a speak this year at SPWK.

THE ANALYTICS NINJA TEAM

Yehoshua Coren (Analytics Ninja - Israel, Jerusalem)

Christofer Bridges (Analytics Ninja - Scottsdale, USA)

Jules Stuifbergen (Analytics Ninja - Nijmegen, Netherlands)

Alena Kuchuseva, Timur Kuchusev (Analytics Ninja - Gdansk, Poland)

The 24th hour of the TV broadcast: what was the focus of the last year for the Analytics Ninja team?

ZORIN AND THE ESCAPE TEAM

Miroslav Varga (Escape - Zadar, Croatia)

Diana Mutter (Escape - Zagreb, Croatia)

Zorin Radovancevic (Escape - Osijek, Croatia)

Mili Ibrulj (Granular Group - Zagreb, Croatia)

Home party with Escape: Diana, Zorin and Miroslav host Mili and revive memories what SPWK means to them. Favourite lectures, favourite foods and some Hungarian sentences. A handmade bar with Escape-beer, whiskey, ham and a Kahoot play with very important questions.

WAVING GOODBYE: YEHOSHUA AND ZOLI

Yehoshua Coren (Analytics Ninja - Israel, Jerusalem)

Zoltan Banoczy (SPWK - Budapest, Hungary)

Yehoshua and Zoli sum up the last ~25hours with some emotional words. See you on the mountaintop!